Search

Go

PROforma Capital Promotions helps Kentucky small business owners create expertly designed marketing products.

Capital Promotions offers a wide range of customizable small business marketing products, expert ideas and assistance for people who need a little help and guidance. Straightforward experience for those who know exactly what they want.

We're your marketing agency without the agency fees. Combine the staying power of promotional products with the innovation of advanced printing techniques. Maintain your competitive edge in the market and increase productivity by utilizing one supplier to fulfill all of your graphic communication needs.

End-Buyer Research: Ages 45-54

98% of end-buyers ages 45-54 plan to increase or maintain their spending on promotional products in the next year.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size.

This week, our research focuses on promotional products end-buyers ages 45-54, the third of several age demographics surveyed throughout the United States.

Based on projections from the Bureau of Labor Statistics, Americans ages 45-54 will make up the largest segment of the workforce within the next decade. ASI’s 2023 Ad Impressions Study notes the five most influential promotional products among consumers in this demographic are outerwear, performance wear, health & safety products, drinkware and polo shirts.

ASI’s 2024 end-buyer research reports that promotional products end-buyers ages 45-54 value trying out new types of products, with over half – more than other age demographics – naming “new products” as an important benefit in a distributor relationship. But they’re also more cost-conscious than other ages surveyed; one in five named price as their top feature consideration while purchasing promotional products.

Infographic